Frequently Asked Questions

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General Questions

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What does Aldana Consulting do?

We help entrepreneurs get ready to raise capital. This usually consists of some or all of the following services:

 

  • Business plan development
  • Financial forecast development
  • Pitch deck (investor presentation) preparation
  • Strategy development
  • Market research and analysis
  • Competitor research and analysis
  • Financial analysis
  • General coaching and advisory services
  • Capital formation strategy

What industries do you specialize in?

We take pride in our ability to learn the fundamentals of virtually any industry or technology quickly. Some of which include green technologies, medical devices, biotechnology, Internet/e-commerce, telecommunications, distance education/e-learning, real estate, financial services, healthcare services, manufacturing, retail, food service, consumer products, media and entertainment, aerospace, artificial intelligence, enterprise software, insurance, energy, and networking. Having said that, we believe that the value we bring to the table is not industry expertise — which you already possess in abundance — but rather an understanding of what investors like to see in a potential opportunity.

How do you price your services?

In general, we charge a pre-determined fixed fee. The fee is determined by:

 

  • The scope of the project, in terms of the tasks and documents you require help with.
  • The sophistication and specific needs of your target audience.
  • The quality of your existing materials, including early drafts of business plans, financial forecasts, market research, competitive research, etc. For instance, if you have a recent, comprehensive research report from a major market research firm like Forrester, our effort can be significantly reduced.
  • The clarity of your vision for your business model, marketing and distribution strategy, financial plans, etc.
  • Your availability and willingness to participate in the preparation of the business plan, financial model, and investor presentation.
  • The complexity of your industry and business model.
  • The availability of industry information.
  • The desired timing relative to our workload. In general, “rush” jobs will carry a substantial premium over projects that can be completed as our schedule permits.

Because of these factors, the fees for a typical project, consisting of the preparation of an investor-grade business plan, financial forecast, and investor presentation, can range from a few thousand dollars to several tens of thousands of dollars. By the way, if you are “price shopping,” you should know that price doesn’t tell the whole story. After all, would you choose one car over another simply because of price? Of course not – there are many dimensions you need to consider.

Do you offer free consultations?

Finance Questions

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Can you guarantee that our plan will raise capital?

Of course not. Nobody can make that guarantee (and if somebody ever makes that guarantee, it’s a good idea to run away quickly). A good plan is essential, but a plan alone will not get funded. Although we will do our best to help you prepare, we have no control over how well you present yourselves to investors, or how well you answer their questions. We can coach and we can mentor, but at the end of the day, it’s your business and you must close the deal.

Can you help us raise money?

We can sometimes make informal introductions to potential investors or other intermediaries. In general, only brokers licensed with the Financial Industry Regulatory Authority (FINRA) can legally arrange financing (see Beware of Finders in our Blog). Please seek legal counsel and make sure that any “finder” you talk to is properly licensed with FINRA before you hire them. Failing to do so may expose you and your company to significant liability.

Can you send us samples of your work?

We are unable to email you a sample, but you can view several of our plans on our website. If you would like a closer look, we can schedule an online screen sharing session via GoToMeeting or Join.Me, or in person in the form of a hard copy.

 

Information Technology Questions

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Where are you located, and how do you work with clients outside of your local area?

Mazyad Mall Business Centre Office # 08, Tower 1, 6th Floor, Mohammed Bin Zayed City, Abu Dhabi- UAE. We rely heavily on the phone, e-mail, fax, and online meeting tools, and have never met half of our clients. If desired, we are available to visit you at your offices for a day or two at a time.

What do investors look for in a business plan?

Our views are summarized in our white paper.

Do you have references?

Certainly. We would be pleased to introduce you to our past clients. However, in order to respect the time and generosity of our past clients, we provide references as the final step before you sign the engagement letter.

Do you offer free consultations?

Absolutely. It’s the first step in getting to the core of your challenges and to determine if we are the right consultants to get you to your goals. Contact us to schedule your consultation.

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We are committed to giving 110% for the success of your project. A well-intentioned knowledgeable friend to take on the crucial journey of strategic management.

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